Animated explainer videos are designed to specifically help businesses market their products and services. They are short marketing videos that explain to potential customers what it is you offer, and why they should choose you to give their business too. The average length of animated explainer videos is about two minutes long, so it cuts to the chase and keeps your targeted audience interested. It is a great modern marketing tool that targets the majority of today’s shoppers who use online shopping platforms. The short animated videos delivers your product to customers in an engaging, fun, effective way that makes them buy into your product and become loyal customers.
These innovative Animated Explainer videos are becoming more and more popular because they increase the number of conversion of visitors to sales, by most 20% on average. It does so by keeping people on your website for longer periods of time so they become more invested in your product, by taking the time to look into your product and services more in depth. It also increases your business growth by driving up your online search visibility when people use Google to search for businesses related to yours. By using videos you are much more likely to be seen in a Google search which drives up the traffic of people visiting your sight which in turn results in more sales.
The use of animated explainer videos helps build up the trust of your brand. After watching a quick explainer video which explains in depth your products, viewers are more likely to feel a sense of trust about your business and buy your product. Once the viewers buy into your product and are pleased with it, they are more likely to share your content, and build you a trusting clientele that buys your product thanks to the word of someone they personally know who was pleased with your services.
Using animated explainer videos with cartoon animation brings popularity to your business because of the creativity itself. The animated characters in the short videos spark emotion and bring colorful personality and creativity t bring your brand to life. They capture and keep the attention of the viewers quickly and are fun for them to watch. They create a lasting impression on the viewers and cause them to think about what they seen and, if not buy your product immediately, think about it and come back to your website on down the road.
The use of motion graphics in animated explainer videos, those such has shapes, colors, or animated cartoons, convey your businesses message with a fun sophistication. It is a great tool to break down complex concepts into more simple terms which keeps the viewer more interested.
Most animated explainer videos use colors and motion graphics, but there are some animated videos called Whiteboard Animation that looks as though the animation has just been drawn by hand onto a whiteboard. It engages the audience because it is it created in real time as they watch it and is a great educational approach to these videos.
Whatever you are using it for, whether it be marketing your brand, building trust between your targeted audience and your business, or educating your audience, the use of animated explainer videos makes your business blossom and builds your sales in today’s world of technology.