The Power Of Symbols
Symbols are one of the most powerful ways to communicate that humans have invented. One can look at any civilization throughout history and each culture and tribe has always invented a symbol to represent itself in a clear and explicit manner. Typically these symbols incorporate not just words but also images to create a powerful representation of their culture. Ancient tribal symbols such as coat of arms or flags of countries are essentially much the same as logos today employed by businesses. In fact its impossible to imagine a successful large business today without a custom logo.
How to Make a powerful logo
Making a powerful and memorable logo or sticker is indeed not a simple process. The best logos are those that have a deeper meaning rather than just simply taking the name of the company and writing it in a fancy way. For example the logo of Apple computers with the half bitten Apple represents a pun on the digital “byte”. Most consumers of Apple have no idea what that missing bite represents, but most employees do and that is where the real power of the logo comes from. It is used to create a powerful company culture to boost morale amongst employees and even founders so that their work is more than just a paycheck but a higher calling. Another example? Sure. Do you remember the hype around the “I Voted” stickers (see I voted stickers Florida for some more information on that). It’s all in the power of visualization.
How to boost the power of logos
Businesses of all sizes can easily create logos, but to truly boost the power of logos it is important to use them at every possible situation possible. Today many businesses can mass produce their custom logo on items such as stickers. One would think that the most popular use of stickers would be on items a company produces or it’s packaging, but stickers are extremely popular with employees who typically share them with their friends and family. These stickers can then spread virally on all sorts of weird and public things such as laptops, furniture, and cars etc. These simple and cheap stickers can then provide some of the highest return on investment of any type of advertisement and branding activity a company does.